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EmailWhy Aren’t You Doing Article Marketing? You Should Be!
I’ve got a riddle for you. What type of online advertising is free, will establish you as an expert, and can improve your website’s popularity with search engines… all while making it easy for others to drive traffic to your website. The answer: article marketing. So why aren’t you doing it? You should be!
What exactly is article marketing? It’s simple. You write an article and then submit it to article directories, websites, and blogs that are looking for quality content. They post your article, including your bio and a link to your website… and then good things start to happen!
How to get started?
- Write about what you know. Make writing easy. Write about topics that you’re interested in and have plenty to say about. Just make sure your articles are related to your business or industry. That way when readers check out your website they’ll know they’ve come to the right place. And no selling please! Your articles are for educating and informing with your reader’s interests in mind. So when writing articles, think coach and teacher… not salesman.
- Keep it keyword rich. You want to make it easy for the search engines to find your article. No surprise right? Make sure your article title includes keywords you care about. It’s also a good idea to sprinkle keywords into the article text… but always remember it’s about engaging your readers not over-stuffing keywords.
- Have a compelling article title. The headline of your article is the only thing that most people read. So make it compelling. That way they’ll have no choice but to read on. How do you do that? Make your article title provocative. Try writing it in the form of a question that draws readers in. Or phrase it as if you’re going to let them in on a little known secret. You get the idea!
- Write articles often. Get in the habit of writing lots of articles. Volume counts… as one or two won’t do. That’s why it’s so important to write about what you know and like. Look for ideas in your favorite magazines and blogs. And from conversations with your prospects and customers. The good news is that your articles don’t need to be long. Figure 300 to 600 words. But you do need to write at least two articles a month (or more!)
- Don’t forget your bio. Besides your article title, your bio is the most important part of your article. Why? Because it’s where you get to brand yourself and include your website’s URL. This is where the selling happens so definitely add a few sentences about you and your company. The goal here is to get prospects to read about you and visit your website.
When you’re ready… start with publishing to the article directories. It’s easy and free. Go ahead and submit to all the top article directories such as: EzineArticles, ArticlesBase, Buzzle.com, SearchWarp, GoArticles, and IdeaMarketers. Just search “article directories” to find more.
And keep a look out for blogs and websites in your industry that want guest authors (you can be one!) Having your article show up in a popular blog can mean thousands of dollars of exposure for your business.
Happy article writing!
Keep up the good work!
Thanks Twila!
We really appreciate the comment.
Great post! Any one can learn online marketing web page copywriting. Article writing is a great place to start any web site promotion. The search engines love the free aticle directory sites. Even if your spelling isn’t perfect, when you look at what companies use viral marketing, there really are no disadvantages of viral marketing for web site promotion.
Article marketing and blogging are probably the most preferred methods of web site promotion available on the Internet today. Use effective hot blazing keywords in your articles, and watch your traffic soar!
Thank you for your help!
Articles are 100% the way to go
You would be crazy to not use more Articles marketing
Thanks for the post! People are crazy for not using more Articles.
I couldn’t agree more…thanks for your post.
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Finally, Finally…I’ve been looking for this information for a long time. Thanks
Excellent post and i agree with you 100%
Beginners at internet marketing are for sure doomed to failure if they try to start out an internet marketing business without a right plan or strategy. |Internet marketing is not very much different than marketing an offline business. Marketing online uses the internet to promote a product or service to a large audience through websites, blogs or paid advertisement just like a business owner would market their business using the Yellow Pages, TV Ads, Billboards, etc.
Great information! I’ve been looking for something like this for a while now. Thanks! Roberto Justus
Your blog looks nice, however it would be better if you can use lighter set of colors as well as a professional design. This will ensure that a lot more readers come to check it out.
Informative post by the way!