Which three letters bring on sweaty palms and sleepless nights for business owners and web masters everywhere? IRS?  FBI? Good guesses, but the culprit is… SEO.

If you do it wrong or put it off, then your website will spend its days lost in the endless pages of search engine results, like a message in a bottle floating in a vast, dark ocean.

But what if you crack the code on the secret language of meta keywords, H1 tags, and inbound links? Will all the riches and glory of Page One Google Ranking await you?

Well, no.  As with most things, good SEO is less about uncovering “the secret”, and more about taking the time to understand and implement best practices… and then to keep applying them religiously over time.  (Sorry!)

This leads to the big question regarding your website’s search engine optimization… do it yourself or hire an SEO expert?

According to a recent Marketing Sherpa report, just over half of businesses manage their SEO in-house, while about 45% use an outside expert or are considering one… So whichever way you decide to go, you’ll have plenty of company!

Here are a few pointers to get your started down the path to SEO success.

If you’re going to do your own SEO…

• Learn the basics first. Invest in a couple good books on SEO.  There are lots, so find one that lays out the material in a format and style that works best for you.  Browse Amazon to see what other readers are recommending, or just head to the business section at your local bookstore and flip through what’s there.

• Subscribe to SEO information sources. Get a daily stream of advice, tips, and tricks from experts.  Check out this list of 15 good SEO blogs, or if Twitter is more your thing, follow TheSEOList, a great curated list of folks that tweet about search engine optimization.

• Don’t approach SEO as a one-off project. Instead, think of it more like going to the gym – consistent effort over time is what will bring results!  If you need more traffic right away, you should read our previous post, Should You Do SEO or Paid Search?

If you’re going to hire an SEO consultant…

• Educate yourself on what you’ll be paying for. This article from Search Engine Journal, What’s My SEO Charging Me For?, is a great place to start.

• Ask (smart) colleagues for referrals. Part of an SEO consultant’s job is to understand your business and customers, so finding someone who has worked with businesses like yours before can really help get things moving quickly.

• Remember there are no SEO guarantees. Be wary of any consultants making claims that guarantee you a specific ranking or position. Search engines are complex, the algorithms are nuanced, and results take time. Reputable SEO practitioners will happily agree to goals and measurable milestones, and factor these into your billing and payment terms.

And in either case…

Don’t worry about every possible tweak you could make – just start with the basics and you’ll be well on your way. So wipe off those palms, get a good night’s sleep, and we’ll see you on Google’s Page One!

(P.S.  We’re here to help… so feel free to give us a call at 888-330-3236)

As you’re reading this… you’re experiencing the power of the written word. It keeps you engaged, makes you come back, and creates trust… so that you’re willing to buy (or try) the author’s products and services.

These days, good content is extra important since it offers your customers and prospects something to talk (tweet) about and post to their Facebook page… which will put you on the radar of many new prospects (yay!)

Look, I know writing stuff is not easy for everyone. But it’s worth the time and energy. It really is.

And you don’t need to become a best selling author overnight (though that would be cool!) Creating content can be as easy as posting your company news to Facebook, commenting on your favorite blog, or writing an article on a topic you’re passionate about.

The good news? We’ve found that the more you write the easier it becomes! It’ll be the same for you… just give it try and then stick with it. You’ll connect with your customers, generate leads, and bring in sales. Not right away… but it will. Since content is marketing.

Not sure how to get started? Here are a few helpful posts we’ve done on this very topic:

Think Like a Publisher. It’s All About Your Website Content

Why Aren’t You Doing Article Marketing? You Should Be!

Don’t Be a Blogger… Be a Blog Commenter Instead!

Why take our word for it? Here are two other great blogs that help remind us that content is king!

Copyblogger – making content writing easier

Junta42 – learn about content marketing

Happy writing!

I’ve got a riddle for you. What type of online advertising is free, will establish you as an expert, and can improve your website’s popularity with search engines… all while making it easy for others to drive traffic to your website. The answer: article marketing. So why aren’t you doing it? You should be!

What exactly is article marketing? It’s simple. You write an article and then submit it to article directories, websites, and blogs that are looking for quality content. They post your article, including your bio and a link to your website… and then good things start to happen!

How to get started?

• Write about what you know. Make writing easy. Write about topics that you’re interested in and have plenty to say about. Just make sure your articles are related to your business or industry. That way when readers check out your website they’ll know they’ve come to the right place. And no selling please! Your articles are for educating and informing with your reader’s interests in mind. So when writing articles, think coach and teacher… not salesman.

• Keep it keyword rich. You want to make it easy for the search engines to find your article. No surprise right? Make sure your article title includes keywords you care about. It’s also a good idea to sprinkle keywords into the article text… but always remember it’s about engaging your readers not over-stuffing keywords.

• Have a compelling article title. The headline of your article is the only thing that most people read. So make it compelling. That way they’ll have no choice but to read on. How do you do that? Make your article title provocative. Try writing it in the form of a question that draws readers in. Or phrase it as if you’re going to let them in on a little known secret. You get the idea!

• Write articles often. Get in the habit of writing lots of articles. Volume counts… as one or two won’t do. That’s why it’s so important to write about what you know and like. Look for ideas in your favorite magazines and blogs. And from conversations with your prospects and customers. The good news is that your articles don’t need to be long. Figure 300 to 600 words. But you do need to write at least two articles a month (or more!)

• Don’t forget your bio. Besides your article title, your bio is the most important part of your article. Why? Because it’s where you get to brand yourself and include your website’s URL. This is where the selling happens so definitely add a few sentences about you and your company. The goal here is to get prospects to read about you and visit your website.

When you’re ready… start with publishing to the article directories. It’s easy and free. Go ahead and submit to all the top article directories such as: EzineArticles, ArticlesBase, Buzzle.com, SearchWarp, GoArticles, and IdeaMarketers.  Just search “article directories” to find more.

And keep a look out for blogs and websites in your industry that want guest authors (you can be one!) Having your article show up in a popular blog can mean thousands of dollars of exposure for your business.

Happy article writing!