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	<title>Start Up Your Online Advertising &#187; keywords</title>
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	<link>http://www.startupyouronlineadvertising.com</link>
	<description>For those new to the confusing, complex, and cluttered world of online advertising</description>
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		<title>Want to Learn How to Write Google Ads? Read On&#8230;</title>
		<link>http://www.startupyouronlineadvertising.com/2010/08/want-to-learn-how-to-write-google-ads-read-on/</link>
		<comments>http://www.startupyouronlineadvertising.com/2010/08/want-to-learn-how-to-write-google-ads-read-on/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 21:59:03 +0000</pubDate>
		<dc:creator>Carter Hostelley</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[search engine marketing]]></category>
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		<category><![CDATA[text ads]]></category>

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		<description><![CDATA[
			
				
			
		
This isn&#8217;t &#8220;Mad Men&#8221; that cool TV show depicting ad agency life in the 1960s. So you don&#8217;t need to be Don Draper to write effective Google text ads. Instead, you just need to&#8230;
Start with the basics:
Every text ad has four elements, and each element has its very own goal (and character limit):

Headline: make it [...]]]></description>
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		<title>Let&#8217;s talk about SEO Basics.  You first&#8230;</title>
		<link>http://www.startupyouronlineadvertising.com/2010/07/lets-talk-about-seo-basics/</link>
		<comments>http://www.startupyouronlineadvertising.com/2010/07/lets-talk-about-seo-basics/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 19:08:23 +0000</pubDate>
		<dc:creator>Carter Hostelley</dc:creator>
				<category><![CDATA[Google]]></category>
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		<category><![CDATA[keywords]]></category>
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		<category><![CDATA[online]]></category>
		<category><![CDATA[online advertising]]></category>
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		<description><![CDATA[
			
				
			
		

Which three letters bring on sweaty palms and sleepless nights for business owners and web masters everywhere? IRS?  FBI? Good guesses, but the culprit is… SEO.
If you do it wrong or put it off, then your website will spend its days lost in the endless pages of search engine results, like a message in a bottle [...]]]></description>
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		<title>Do You Want to Know What Keywords to Use for Your Website?</title>
		<link>http://www.startupyouronlineadvertising.com/2010/02/do-you-want-to-know-what-keywords-to-use-for-your-website/</link>
		<comments>http://www.startupyouronlineadvertising.com/2010/02/do-you-want-to-know-what-keywords-to-use-for-your-website/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:43:32 +0000</pubDate>
		<dc:creator>Carter Hostelley</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[SEO]]></category>
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		<category><![CDATA[keywords]]></category>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[keyword research]]></category>
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		<description><![CDATA[
			
				
			
		
I must confess&#8230; I didn&#8217;t (gasp!) do keyword research before writing the copy for our website. And the truth is I should have. But better late than never. So let&#8217;s pretend we&#8217;re writing our website content today (maybe you are)&#8230; and then take it from there!
First of all, why is keyword research so important?
Search engines [...]]]></description>
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